The downside of PPC is that it may be very costly, and you will pay a price every time someone clicks on a link to your site whether they spend any time there (or more importantly, any money!) or not. And of course, only a small percentage of clicks result in purchases. For large margin products and services this may be less of an issue, but for companies with less leeway, this can be an important factor.
PPC vs SEO
May 16th, 2008 | Business, Computers, General, Internet, Technology